Our Story

AtlantaBridal is the longest running local resource of its kind in Georgia and is currently operated by Georgia born Mother / Daughter team, Lei and Elizabeth Lydle. Always evolving, the website has enjoyed 24 years of helping local couples find the best local wedding vendors for their weddings in Georgia. Although the mobile app beta launched in 2019 right before COVID hit, it has been downloaded hundreds of times and is gaining popularity with local couples who enjoy its social media type interface.

Mother and Daughter Team: Lei and Elizabeth Lydle Mother / Daughter Team: Lei and Elizabeth at the Atlanta Wedding Extravaganza August 2021

About Lei

AtlantaBridal Founder, Lei Lydle Founder, Lei Lydle

Lei Lydle started her Internet consulting business in 1997. The company was a side hustle to help small businesses while Lei was employed full-time at Ernst & Young, LLC - a "Big Six" firm that primarily consulted with larger corporations.

In February of 1998, Lei launched her first online wedding planning Web site, AtlantaBridal, while planning her own wedding in Atlanta. At the time, few, if any, local wedding web sites existed (anywhere) so Lei decided to create one for Atlanta. She wrote about her own wedding planning experience and published her research on local wedding vendors - it was her hobby and a blog of sorts before the term "blog" existed in the mainstream.

During this time, Lei left Ernst & Young to work as a Web Developer for a large agency, iXL, Inc. While working at iXL, Lei worked as a consultant for BellSouth, Delta Air Lines, Chase Manhattan Bank, and WebMD to name a few. Lei developed an early expertise in information architecture for the Web and mastered the online marketing techniques of the time.

AtlantaBridal.com gained popularity quickly as it was one of a kind. Hundreds of brides were using the site in the first year and wedding businesses were raving to Lei about how much business the site was attracting for them. Lei was so happy that her site was helping so many couples and small businesses. This engagement fueled her to continue to build out and provide a free service for couples and an affordable and effective marketing solution for Georgia's small wedding businesses.

Over 20 years later, AtlantaBridal is still highly popular with engaged couples in Georgia. The Atlanta wedding site receives an average of 15,000 visitors per month and is the most popular site for Atlanta area brides. Since launching AtlantaBridal in 1998, Lei has launched and sold several other wedding planning platforms but decided not to sell AtlantaBridal because she loved the site so much as her first "baby" and technology play.

Lei’s experience has garnered her national attention as both an entrepreneur and a wedding industry expert.

Lei Lydle on the Daily Share

In the Fall of 2015, Lei was invited to share her wedding expertise on the live national CNN Headline News’ show called The Daily Share.

In 2014, Lei was interviewed by Marie Grace Berg for the popular podcast, “Today’s Leading Women”. You can hear that interview here.

In 2013, Lei was asked to speak at the Wedding Market Expo in Atlanta. Lei taught a lunch and learn on mobile and was a panel expert during the event.

In 2011, Lei represented Slim-Fast and AtlantaBridal at the 2011 Filene's Running of the Brides. Lei conducted video interviews of brides, their friends, etc. at the sale which were posted to the Slim-Fast Facebook page. Lei was also the Bridal Advisor on the Slim-Fast Facebook Wedding Ready page.

Also in 2011, Lei was a panel expert at the Inspire Smart Success Experience Seminar in Atlanta hosted by Stacie Francombe, best known as the founder of Get Married.

Inspire Smart Success Expert Panel

In 2005, 2006, 2007, 2008, 2009 and 2010 Founder Lei Lydle served as Chairman of the Brides Against Breast Cancer Charity Wedding Gown sale in Atlanta. The efforts of her staff and her team of volunteers along with the Making Memories Foundation has resulted in over 600 gown donations from bridal stores and individuals in Atlanta and over $200,000 in cash from the sale of previously donated gowns.

In November 2004, Lei spoke at the Association of Bridal Consultants National Convention on the topic of marketing through the Internet to today's technologically savvy brides. Her breakout course was extremely popular and, since then, Lei has been asked to speak at numerous wedding industry events and educational seminars throughout the Southeast.

In February 2004, Lei was nominated for the Wedding Visionary of the Year award by the Professional Wedding Guild of Atlanta. In addition, AtlantaBridal.com, Lei Lydle and her breast cancer gown sales have been featured in the following news media: Kiss The Bride TV (2010), CBS TV's Better Mornings (January 2010, January 2008), LaGrange Daily News Wedding Supplement (January 2008), 11Alive TV's "Atlanta & Company" (March 2007), Star 94's Steve and Vicky Show: Alisa's Deals (March 2007), LaGrange Daily News (March 2007), 11Alive TV's "Atlanta & Company" (September 2006), 11Alive TV's "Atlanta & Company" (April 2006), Atlanta Journal-Constitution (April 2006), LaGrange Daily News (April 2006), WBTV12's "Living Life with Style" (March 2006), Georgia Trend Magazine (February 2006 Online Edition), Star 94's Cindy & Ray Show (July 2005), Atlanta Journal-Constitution (March 2005), Georgia's Good Life Magazine (January 2004), Atlanta Journal-Constitution "My Favorite Web Sites" Column (November 2003), CNN Budget Wedding Feature (September 2002), LaGrange Daily News (May 2002), Atlanta Journal-Constitution "Atlanta Tech" Column (January 2002), Atlanta Journal-Constitution Wedding Supplement (February 2001).

Lei has been a member of the Association of Bridal Consultants (ABC), the National Association of Catering Executives (NACE), the International Special Events Society (ISES), the Professional Wedding Guild of Atlanta, the Alabama Wedding & Event Professionals group and the Athens Wedding Professionals group.

Lei Lydle being awarded Rookie of the Year Award by club President, Steve Ivory

Lei is a current active member of the Rotary Club of Peachtree City and was recently awarded the 2020-2021 "Rookie of the Year Award".

About Elizabeth

Elizabeth Lydle

Elizabeth grew up in the Atlanta wedding industry often modeling for the Perfect Wedding Guide and Bridal Extravaganza of Atlanta bridal shows. Many industry professionals will recall Lei Lydle at networking events, waddling up to receive awards and speaking to networking groups while VERY pregnant with Elizabeth.

A 2020 graduate of Grady High School in Atlanta, Georgia, Elizabeth is currently a business major at Georgia State University.

Elizabeth has worked bridal shows with her Mom for many many years and she has grown to be an integral part of the team as she is very in touch with the current generation of engaged couples. She consults on our ever evolving technologies, connects with couples at the bridal shows, creates many of our social media posts and helps us to keep our platform data up-to-date.

Elizabeth modeling as a flower girl at an Atlanta bridal show Elizabeth with another model and previous AtlantaBridal employee, Jen, at another Atlanta bridal show Elizabeth helping with the booth at another Atlanta bridal show Elizabeth helping with the booth at another Atlanta bridal show